Casio did not start out as a watch specific company, but instead started as a calculator specific company. Casio really only entered the watch making market after the electronic watch revolution. It was on the strength of expertise in electronics, developed from their calculator development background, which paved the way for Casio to make inroads into the watch making markets. Casio has continually progressed the watch making market by developing its skills in the electronic markets.
These markets include calculators, watches, cameras, computers (hand helds), terminal screens, printers and projects etc, all of which provide a good base for Casio to further advance the watch making industry. The G-Shock and Baby-G (G-Shock for Women) are the most popular range of Casio's. Also Databank and Calculator make hits upon their released too.
Release of the Baby-G shock resistant watch for women (December 1994)
The G-shock ranges of watches are aimed at the active sports enthusiast. The G-Shock are extremely tough sturdy watches, which come in a wide range of sporty styles for both men and women. The G-Shock watches have a variety of sports training functions available on each G-Shock. It is this range of functions and the tough sturdy construction of the G-Shock that has made it so popular with the sports enthusiasts. Since its release the G-Shock has continually raised the profile of Casio as a maker of fine quality watches.
Release of a databank wristwatch to store telephone numbers (January 1984)
The company wanted to see the wristwatch evolve from a simple device for telling time to an information device on the wrist. As part of this progress, Databank; a databank function that could save and recall 10 groups of 16 letters or numerals, thereby eliminating the need to carry a personal phone-number organizer. Calculator on the other hand has built in calculator for use in various everyday situations.This watch further advanced the concept of an information device on the wrist, and became a major hit product, selling a record total of six million units in the five years after its release. After that, Casio put out a whole series of databank and calculator watches, featuring Japanese kana display, timetable, autodial, and other functions.
The founders of Casio, Tadao Kashio and family, have also been active in sponsoring sports events and contributing to a foundation to aid business development of new ideas.
Labels: casio, history, information
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